Chinese firm Miniso apologises for Japanese branding after outcry
Consumers complained the homeware and electronics company was not supporting its national roots
A Chinese retail company has apologised for styling itself as a Japanese store, saying it made “serious mistakes”.
Miniso, which sells homeware and electronics, used a logo and branding that appeared similar to that of the Japanese clothing firm Uniqlo. It has been under criticism from Chinese consumers who believed it was not supporting its Chinese roots.
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