China bans celebrities with ‘lapsed morals’ from endorsing products
State regulator tightens advertising rules to align society with ‘core socialist values’
China has banned all celebrities from endorsing a range of products and banned those with “lapsed morals” from endorsing anything, as part of an ongoing drive to align society with “core socialist values”.
The regulations, announced by state regulators this week, bar Chinese celebrities from publicly endorsing or advertising health, education and financial commodities, including e-cigarettes and baby formula.
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