Withdrawal of jewellery advert criticised as a concession to extremists
The advertisement featured a Muslim man and his Hindu wife preparing for a Hindu-style baby shower. Its tagline read: “A beautiful confluence of two different religions, traditions and cultures.”
But on Tuesday, just days after the 45-second advertisement aired, the Tanishq jewellery brand withdrew it from TV channels and its social media platforms following accusations from Hindu nationalists, including members of Narendra Modi’s ruling Bharatiya Janata party.
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