Adidas and Puma sales collapse in China amid coronavirus outbreak

Sportswear brands say disruption is spreading with major sporting events in doubt

The sportswear brands Adidas and Puma have both reported a devastating collapse in sales in China due to the coronavirus outbreak and warned disruption is spreading to other markets.

Adidas said its first-quarter sales would be down by as much as €1bn (£870m) in Greater China and about €100m in Japan and South Korea. The slump would spell a €400m-€500m hit to operating profit, it said.

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