Coronavirus causes ‘upheaval and uncertainty’ for toy manufacturers
About 85% of products for the toy industry are located in China – and each day, supply chains see new virus-related problems
“It feels like a rollercoaster, but the dip down is followed by another dip down,” said Jay Foreman, chief executive of Basic Fun, a toy distributor in Boca Raton, as the coronavirus outbreak started to play havoc with his business. “We’re waiting for the carriages to start going back up, but I think we’re going to have to wait a little longer.”
Like many US businesses, Basic Fun is reliant on China for its manufacturing. Each day, Foreman receives updates from his vendors in China, where about 85% of products for the $80bn global toy industry sources are located. And each day, supply chain problems related to the global outbreak of Covid-19 mount.