Alibaba’s Singles Day sales top $30bn as it heads for record-breaking return
- Event founded in 2009 is world’s biggest online shopping fest
- Alibaba plans to sell $15bn of shares in Hong Kong this month
The Chinese retailer Alibaba Group said on Monday that sales for its annual Singles’ Day shopping blitz have crossed the $30bn mark, putting the event on track to set a record in its 11th year.
The figure is equivalent to over 80% of US rival Amazon’s online store sales in the latest quarter and matches takings across Alibaba’s e-commerce platforms on Singles’ Day last year.
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