‘They make things look cute’: how the TikTok generation is reshaping Thailand’s spiritual life
Quest for meaning in an uncertain world after the Covid crisis fuels a boom in mutelo’s good luck charms and rituals
When Suppanut Jansakul has an important work meeting, he checks a chart to see which colour shirt will bring the best luck. If it is a special day, the 26-year-old wears a bracelet with a Hindu Ganesha charm, for success in his work in marketing, or his master’s degree studies. On his phone, he switches between wallpapers showing gods or goddesses associated with love or work, depending on his preference.
Jansakul and many of his friends are among a growing number of young people in Thailand who follow such daily rituals.
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