From selling deodorant to running the country: New Zealand’s new PM, Christopher Luxon

He is a former Air NZ chief executive, millionaire and committed Christian, but Luxon remains a bit of an enigma

He sold deodorant and ice-cream, and ran an airline, as a top corporate executive who relished “turnaround jobs” for flagging businesses. On Saturday, as New Zealand’s election results designated Christopher Luxon prime minister in waiting, he appears to have found success with his sales pitch to voters: that they should choose his once ailing centre-right National party to steer the country out of a cost of living crisis.

“We listened to the people needing interest rates to come down so they can pay their mortgages,” Luxon told party faithful in his victory speech on Saturday. “We listened to the people that need tax relief to help pay for the grocery bills.”

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