International Women’s Day is too often dumbed down into a mere marketing opportunity that capitalises feminism
Brands wanting to “appreciate” women are offering discounts on clothes and makeup, and celebrities are urging women to use the day to pamper themselves. In India, International Women’s Day has been captured by commerce.
“No amount of discounts or offers are enough to appreciate women. However, here’s our little effort in making them feel ultra-special … up to 50% off all our products until Women’s Day,” read yet another of many such messages in my inbox last week.
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