Less Bollywood, more Tollywood: how Indian cinema’s hit machine flopped
Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolves
The opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and halls packed to the rafters with audiences cheering and singing along.
But this year, with 77% of releases flopping at the box office, cinema halls have been left eerily quiet and Bollywood’s once unshakeable domination of the Indian film industry has begun to look uncertain.
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