While the sight and sound of te reo Māori is becoming common in Aotearoa, advocates say the journey to a bilingual society is only beginning
When New Zealand’s biggest chocolate maker recently released one of its popular products with Māori-language packaging, the reaction showed how far New Zealand has come in embracing its indigenous tongue – but also how far it still has to go.
While most took Whittakers’ decision to temporarily rename its milk chocolate blocks as Miraka Kirīmi in their stride, there was a small but noisy backlash – and an equally fierce defence of the decision.
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