As Māori language use grows in New Zealand, the challenge is to match deeds to words
While the sight and sound of te reo Māori is becoming common in Aotearoa, advocates say the journey to a bilingual society is only beginning
When New Zealand’s biggest chocolate maker recently released one of its popular products with Māori-language packaging, the reaction showed how far New Zealand has come in embracing its indigenous tongue – but also how far it still has to go.
While most took Whittakers’ decision to temporarily rename its milk chocolate blocks as Miraka Kirīmi in their stride, there was a small but noisy backlash – and an equally fierce defence of the decision.
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