Snapchat removes Māori face tattoo filters after outcry in New Zealand
The filters had prompted questions over the treatment of sacred cultural artefacts on tech platforms
The social media company that owns Snapchat has removed filters that applied images of sacred Māori tattoos to users’ faces, after the discovery of the culturally offensive filters on social media apps provoked an outcry in New Zealand.
An investigation by Radio New Zealand revealed filters featuring tā moko tattoos have proliferated on social media apps such as Instagram and Snapchat.
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