Social media companies promise to reduce harmful content in New Zealand

Meta, TikTok, Google, Amazon and Twitter sign ‘world first’ voluntary code, which critics say is a move designed to fend off regulation

Global social media companies including TikTok, Twitter and Meta have signed a “world first” code of conduct that commits them to reducing the spread of harmful content in New Zealand, but some user-advocacy groups fear the code lacks any real bite.

Facebook and Instagram operator Meta, Google, TikTok, Amazon and Twitter have voluntarily signed the code of practice for online safety and harms, requiring them to reduce harmful content on their platforms, introduce a robust public complaints system and provide yearly reports on safety standards.

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