‘We want Filipinos to hug themselves’: the P-pop stars reconnecting with their culture
Alamat are aiming to bring their music to the world – by singing in their local languages
Vocal coach Zebedee Zuñiga twists his hand in the air, and the melody of a tender, haunting lullaby, Ili Ili Tulog Anay, begins. “Little one, little one, sleep now/ Your mother is not here / She went to buy some bread,” sing the six members of Alamat, sitting in a circle. Then hip-hop beats kick in; the traditional Philippine lullaby, known as oyayi, is merged with more contemporary sounds.
It’s a Monday afternoon at Viva records’ studios, and Alamat, one of the label’s rising acts, are rehearsing their next single. They’re part of a new wave of bands, often referred to as P-pop, flourishing in the Philippines.
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