In the ‘land of storytelling’, Netflix and Amazon Prime reshape India’s creative landscape

The streaming giants are making bold TV shows but the threat of censorship looms large

This year’s Emmy awards, one of the biggest nights in global television, was particularly historic for India. It was the second year in a row that several Indian television shows were nominated, and the first time an Indian series won. Delhi Crime, an eight-part Netflix drama exploring a brutal rape case in 2012, took home the award for the best international series.

Indeed, all the Indian nominations were for shows created by Netflix or Amazon Prime. Over the past two years, streaming has radically shifted India’s domestic creative landscape – and created a new global audience for Indian series and films. According to Amazon Prime, 20% of viewers of their original Indian content are now from outside India.

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