Cartier criticised for ‘censoring’ gay couples in Chinese ring ads
Viewers sceptical of commercials with two men identified as ‘father and son’
A new Chinese commercial for a Cartier ring has drawn scepticism by portraying people who viewers believe were meant to be gay couples as family or friends.
The 60-second clip shows several groups of people, including a man and a woman being obviously romantic, as well as two men cycling together, and two women. The commercial has no dialogue or text until the end, when it says: “How far would you go for love?”
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