Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company
When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the payroll at The Press in Christchurch, and such was the money fuelling the industry.
Fast-forward 28 years and the paper, like all other Stuff mastheads, teeters on the verge of viability, and the brand has been involved in an ugly buyout process, shedding regional staff, scaling back original content and homogenising under the brand name in an attempt to survive the print media crisis.
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