Māori anger as Air New Zealand seeks to trademark ‘Kia Ora’ logo
Airline accused of lack of respect for indigenous language by seeking to protect image of the greeting, also the name of its in-flight magazine
New Zealand’s national carrier, Air New Zealand, has offended the country’s Māori people by attempting to trademark an image of the words “kia ora”; the greeting for hello.
The airline applied in May to trademark the image showing the greeting, which is also the name of its in-flight magazine.
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