{"id":74486,"date":"2025-09-28T08:01:03","date_gmt":"2025-09-27T23:01:03","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2025\/sep\/28\/south-korea-hangover-cures-booming-market-traditional-novel-remedies-k-cure"},"modified":"2025-09-28T08:01:03","modified_gmt":"2025-09-27T23:01:03","slug":"k-cure-south-koreas-booming-market-for-traditional-and-novel-hangover-remedies","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=74486","title":{"rendered":"K-cure: South Korea\u2019s booming market for traditional (and novel) hangover remedies"},"content":{"rendered":"<p>Hovenia dulcis &#8211; known in Korean as <em>heotgae <\/em>\u2013 has become the cornerstone of South Korea\u2019s booming hangover cure industry<\/p>\n<\/p>\n<p>\u201cEighteen years ago, people didn\u2019t even know the name of this ingredient,\u201d says 58-year-old Gil Sa-hyeon, holding up a cluster of dried brownish stems. \u201cNow it\u2019s everywhere.\u201d<\/p>\n<p>His shop, Joseon Yakcho, sits in the heart of Seoul\u2019s Yangnyeongsi Market, South Korea\u2019s largest traditional medicinal herb market, its streets lined with shops displaying buckets of herbs such as liquorice root and cinnamon bark that spill on to the pavements, filling the air with their distinct, earthy aroma.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2025\/sep\/28\/south-korea-hangover-cures-booming-market-traditional-novel-remedies-k-cure\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hovenia dulcis &#8211; known in Korean as heotgae \u2013 has become the cornerstone of South Korea\u2019s booming hangover cure industry\u201cEighteen years ago, people didn\u2019t even know the name of this ingredient,\u201d says 58-year-old Gil Sa-hyeon, holding up a cluster of dr&#8230;<\/p>\n","protected":false},"author":2929,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[969,3408,222],"tags":[],"class_list":["post-74486","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-hangover-cures","category-south-korea"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/74486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2929"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74486"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/74486\/revisions"}],"predecessor-version":[{"id":74487,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/74486\/revisions\/74487"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}