{"id":73498,"date":"2025-08-18T17:50:48","date_gmt":"2025-08-18T08:50:48","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2025\/aug\/18\/swatch-slanted-eye-ad-backlash-china"},"modified":"2025-08-18T17:50:48","modified_gmt":"2025-08-18T08:50:48","slug":"swatch-pulls-slanted-eye-ad-after-backlash-in-china","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=73498","title":{"rendered":"Swatch pulls \u2018slanted eye\u2019 ad after backlash in China"},"content":{"rendered":"<p>Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery<\/p>\n<p>The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media.<\/p>\n<p>Internet users heavily criticised the \u201cslanted eye\u201d gesture made by the Asian male model as racist.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2025\/aug\/18\/swatch-slanted-eye-ad-backlash-china\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imageryThe Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of r&#8230;<\/p>\n","protected":false},"author":856,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[435,41,6,50,556,576,833,78,238,362,42],"tags":[],"class_list":["post-73498","post","type-post","status-publish","format-standard","hentry","category-advertising","category-asia-pacific","category-business","category-china","category-chinese-economy","category-fashion","category-fashion-industry","category-life-and-style","category-media","category-race","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/856"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73498"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73498\/revisions"}],"predecessor-version":[{"id":73499,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73498\/revisions\/73499"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}