{"id":70166,"date":"2025-03-15T09:00:33","date_gmt":"2025-03-15T00:00:33","guid":{"rendered":"https:\/\/www.theguardian.com\/global\/2025\/mar\/15\/shit-you-should-care-about-lucy-blakiston-media"},"modified":"2025-03-15T09:00:33","modified_gmt":"2025-03-15T00:00:33","slug":"how-a-new-zealander-working-from-her-mums-kitchen-started-a-news-service-read-by-madonna","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=70166","title":{"rendered":"How a New Zealander working from her mum\u2019s kitchen started a news service read by Madonna"},"content":{"rendered":"<p>The success of Shit You Should Care About has been down to Lucy Blakiston\u2019s focus on social media at a time where news avoidance is growing <\/p>\n<p>Lucy Blakiston, the 27-year-old founder of a thriving global media company, loves being underestimated. And swearing.<\/p>\n<p>\u201cI wear on purpose the girliest, pinkest, most colourful outfit to an event of tech-Bros,\u201d she tells the Guardian from her home in New Zealand\u2019s capital, Wellington.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/global\/2025\/mar\/15\/shit-you-should-care-about-lucy-blakiston-media\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of Shit You Should Care About has been down to Lucy Blakiston\u2019s focus on social media at a time where news avoidance is growing Lucy Blakiston, the 27-year-old founder of a thriving global media company, loves being underestimated. And swea&#8230;<\/p>\n","protected":false},"author":2286,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,238,56,42],"tags":[],"class_list":["post-70166","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-media","category-new-zealand","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/70166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2286"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70166"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/70166\/revisions"}],"predecessor-version":[{"id":70167,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/70166\/revisions\/70167"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}