{"id":69516,"date":"2025-02-17T09:41:14","date_gmt":"2025-02-17T00:41:14","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2025\/feb\/17\/new-zealand-everyone-must-go-tourism-campaign-criticism-emigration"},"modified":"2025-02-17T09:41:14","modified_gmt":"2025-02-17T00:41:14","slug":"new-zealands-everyone-must-go-tourism-campaign-ridiculed-as-emigration-hits-record-high","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=69516","title":{"rendered":"New Zealand\u2019s \u2018Everyone must go!\u2019 tourism campaign ridiculed as emigration hits record high"},"content":{"rendered":"<p>Tagline has quickly become the subject of derision, with some critics likening it to a clearance sale slogan <\/p>\n<p>A New Zealand tourism campaign targeting Australian visitors has been ridiculed for sounding like a clearance sale slogan and for being tone-deaf amid widespread public service job cuts and record numbers of New Zealanders moving overseas.<\/p>\n<p>The government launched its \u201cEveryone must go!\u201d campaign on Sunday, in a bid to encourage Australian holiday-makers to visit New Zealand. The NZD$500,000 campaign will run on radios and social media in Australia between February and March.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2025\/feb\/17\/new-zealand-everyone-must-go-tourism-campaign-criticism-emigration\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tagline has quickly become the subject of derision, with some critics likening it to a clearance sale slogan A New Zealand tourism campaign targeting Australian visitors has been ridiculed for sounding like a clearance sale slogan and for being tone-de&#8230;<\/p>\n","protected":false},"author":2340,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,43,56,2057,42],"tags":[],"class_list":["post-69516","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-australia-news","category-new-zealand","category-tourism-australia","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/69516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2340"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69516"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/69516\/revisions"}],"predecessor-version":[{"id":69517,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/69516\/revisions\/69517"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}