{"id":67610,"date":"2024-11-01T23:00:22","date_gmt":"2024-11-01T14:00:22","guid":{"rendered":"https:\/\/www.theguardian.com\/artanddesign\/2024\/nov\/01\/global-phenomenon-hello-kitty-celebrates-50th-birthday"},"modified":"2024-11-01T23:00:22","modified_gmt":"2024-11-01T14:00:22","slug":"as-hello-kitty-turns-50-her-cuteness-is-still-earning-3-1bn-a-year","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=67610","title":{"rendered":"As Hello Kitty turns 50 her cuteness is still earning \u00a33.1bn a year"},"content":{"rendered":"<p>Japanese character said to be second-highest grossing media franchise after Pok\u00e9mon is also a TikTok superstar<\/p>\n<p>She sports a signature red bow, her hobbies are travelling, reading and baking, and \u2013 despite celebrating her 50th birthday \u2013 stands at only five apples tall.<\/p>\n<p>Called the \u201cCEO of supercute\u201d, Hello Kitty was created by Yuko Shimizu, a Japanese illustrator, half a century ago on Friday.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2024\/nov\/01\/global-phenomenon-hello-kitty-celebrates-50th-birthday\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese character said to be second-highest grossing media franchise after Pok\u00e9mon is also a TikTok superstarShe sports a signature red bow, her hobbies are travelling, reading and baking, and \u2013 despite celebrating her 50th birthday \u2013 stands at only f&#8230;<\/p>\n","protected":false},"author":3187,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[385,6,283,576,513,88,238],"tags":[],"class_list":["post-67610","post","type-post","status-publish","format-standard","hentry","category-animation-in-film","category-business","category-cats","category-fashion","category-illustration","category-japan","category-media"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/67610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/3187"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67610"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/67610\/revisions"}],"predecessor-version":[{"id":67611,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/67610\/revisions\/67611"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}