{"id":53599,"date":"2023-03-20T19:14:18","date_gmt":"2023-03-20T10:14:18","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2023\/mar\/20\/patriotic-indian-brand-campa-cola-to-relaunch-in-challenge-to-coke-and-pepsi"},"modified":"2023-03-20T19:14:18","modified_gmt":"2023-03-20T10:14:18","slug":"patriotic-indian-brand-campa-cola-to-relaunch-in-challenge-to-coke-and-pepsi","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=53599","title":{"rendered":"\u2018Patriotic\u2019 Indian brand Campa Cola to relaunch in challenge to Coke and Pepsi"},"content":{"rendered":"<p>Owned by India\u2019s richest man, brand had its heyday half a century ago and aims to appeal as homegrown product<\/p>\n<p>More than half a century after it was launched, a brand of cola that Indians drank copiously in the 1970s and 1980s in the absence of Coca-Cola and Pepsi is poised for a comeback.<\/p>\n<p>Campa Cola is returning to supermarket shelves, relaunched by its current owner, <a href=\"https:\/\/www.theguardian.com\/world\/2010\/oct\/13\/mukesh-ambani-india-home-mumbai\">India\u2019s richest man, Mukesh Ambani<\/a>.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2023\/mar\/20\/patriotic-indian-brand-campa-cola-to-relaunch-in-challenge-to-coke-and-pepsi\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owned by India\u2019s richest man, brand had its heyday half a century ago and aims to appeal as homegrown productMore than half a century after it was launched, a brand of cola that Indians drank copiously in the 1970s and 1980s in the absence of Coca-Cola&#8230;<\/p>\n","protected":false},"author":3648,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[6,383,62,79,42],"tags":[],"class_list":["post-53599","post","type-post","status-publish","format-standard","hentry","category-business","category-food-drink-industry","category-india","category-society","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/53599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/3648"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53599"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/53599\/revisions"}],"predecessor-version":[{"id":53600,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/53599\/revisions\/53600"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}