{"id":48951,"date":"2022-09-30T10:37:50","date_gmt":"2022-09-30T01:37:50","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2022\/sep\/30\/thumbs-down-to-middle-finger-health-campaign-in-new-zealand"},"modified":"2022-09-30T10:37:50","modified_gmt":"2022-09-30T01:37:50","slug":"thumbs-down-to-middle-finger-health-campaign-in-new-zealand","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=48951","title":{"rendered":"Thumbs down to \u2018middle finger\u2019 health campaign in New Zealand"},"content":{"rendered":"<p>Hepatitis C awareness ads that feature smiling actors raising their middle fingers are deemed too offensive to be aired<\/p>\n<p>A New Zealand health campaign designed to help curb hepatitis C has hit a stumbling block after one of its advertisements showing people raising the middle finger was deemed too offensive to air.<\/p>\n<p>The associate health minister, Ayesha Verrall, launched the \u201cStick it to Hep C\u201d campaign in July, to raise awareness over the virus, which kills roughly 200 New Zealanders a year.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2022\/sep\/30\/thumbs-down-to-middle-finger-health-campaign-in-new-zealand\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hepatitis C awareness ads that feature smiling actors raising their middle fingers are deemed too offensive to be airedA New Zealand health campaign designed to help curb hepatitis C has hit a stumbling block after one of its advertisements showing peo&#8230;<\/p>\n","protected":false},"author":2286,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,56,42],"tags":[],"class_list":["post-48951","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-new-zealand","category-world-news"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2286"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48951"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48951\/revisions"}],"predecessor-version":[{"id":48952,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48951\/revisions\/48952"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}