{"id":48783,"date":"2022-09-23T20:42:50","date_gmt":"2022-09-23T11:42:50","guid":{"rendered":"https:\/\/www.theguardian.com\/film\/2022\/sep\/23\/string-of-bollywood-films-flop-at-box-office-as-india-turns-to-streaming"},"modified":"2022-09-23T20:42:50","modified_gmt":"2022-09-23T11:42:50","slug":"less-bollywood-more-tollywood-how-indian-cinemas-hit-machine-flopped","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=48783","title":{"rendered":"Less Bollywood, more Tollywood: how Indian cinema\u2019s hit machine flopped"},"content":{"rendered":"<p>Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolves<\/p>\n<p>The opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and halls packed to the rafters with audiences cheering and singing along.<\/p>\n<p>But this year, with 77% of releases flopping at the box office, cinema halls have been left eerily quiet and Bollywood\u2019s once unshakeable domination of the Indian film industry has begun to look uncertain.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/film\/2022\/sep\/23\/string-of-bollywood-films-flop-at-box-office-as-india-turns-to-streaming\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolvesThe opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and&#8230;<\/p>\n","protected":false},"author":649,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[505,71,69,506,62,61,42],"tags":[],"class_list":["post-48783","post","type-post","status-publish","format-standard","hentry","category-bollywood","category-culture","category-film","category-film-industry","category-india","category-south-and-central-asia","category-world-news"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/649"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48783"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48783\/revisions"}],"predecessor-version":[{"id":48784,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/48783\/revisions\/48784"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}