{"id":47737,"date":"2022-08-22T20:07:27","date_gmt":"2022-08-22T11:07:27","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2022\/aug\/22\/chinese-firm-miniso-apologises-for-japanese-branding-after-outcry"},"modified":"2022-08-22T20:07:27","modified_gmt":"2022-08-22T11:07:27","slug":"chinese-firm-miniso-apologises-for-japanese-branding-after-outcry","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=47737","title":{"rendered":"Chinese firm Miniso apologises for Japanese branding after outcry"},"content":{"rendered":"<p>Consumers complained the homeware and electronics company was not supporting its national roots<\/p>\n<p>A Chinese retail company has apologised for styling itself as a Japanese store, saying it made \u201cserious mistakes\u201d.<\/p>\n<p>Miniso, which sells homeware and electronics, used a logo and branding that appeared similar to that of the Japanese clothing firm Uniqlo. It has been under criticism from Chinese consumers who believed it was not supporting its Chinese roots.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2022\/aug\/22\/chinese-firm-miniso-apologises-for-japanese-branding-after-outcry\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers complained the homeware and electronics company was not supporting its national rootsA Chinese retail company has apologised for styling itself as a Japanese store, saying it made \u201cserious mistakes\u201d.Miniso, which sells homeware and electronic&#8230;<\/p>\n","protected":false},"author":1643,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,6,50,88,42],"tags":[],"class_list":["post-47737","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-business","category-china","category-japan","category-world-news"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/1643"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47737"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47737\/revisions"}],"predecessor-version":[{"id":47738,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47737\/revisions\/47738"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}