{"id":45170,"date":"2022-06-04T22:00:37","date_gmt":"2022-06-04T13:00:37","guid":{"rendered":"https:\/\/www.theguardian.com\/global-development\/2022\/jun\/04\/how-indias-new-taste-for-local-whisky-is-shaking-up-the-global-drinks-market"},"modified":"2022-06-04T22:00:37","modified_gmt":"2022-06-04T13:00:37","slug":"how-indias-new-taste-for-local-whisky-is-shaking-up-the-global-drinks-market","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=45170","title":{"rendered":"How India\u2019s new taste for local whisky is shaking up the global drinks market"},"content":{"rendered":"<p>Sales of Indian single malts are booming as a new generation sheds old notions about the superiority of imported brands<\/p>\n<p>For years, Mohinder Singh\u2019s trips outside India meant an obligatory stop at the airport duty-free liquor store, where he would join long queues to stock up on imported single-malt whisky. Then three years ago, he came across a brand \u2013 Paul John \u2013 that he had never heard of, at a tasting event a few miles from Delhi\u2019s Jawaharlal Nehru University, where he teaches politics. It was an Indian single malt; its smoky smell was rich, the taste was even better. Singh was hooked.<\/p>\n<p>\u201cThat was a gamechanger for me,\u201d he says. Singh introduced his friends to the brand, which is now their drink of choice when they meet. \u201cEveryone loves it.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/global-development\/2022\/jun\/04\/how-indias-new-taste-for-local-whisky-is-shaking-up-the-global-drinks-market\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales of Indian single malts are booming as a new generation sheds old notions about the superiority of imported brandsFor years, Mohinder Singh\u2019s trips outside India meant an obligatory stop at the airport duty-free liquor store, where he would join l&#8230;<\/p>\n","protected":false},"author":3108,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[6,311,383,59,558,62,557,61,42],"tags":[],"class_list":["post-45170","post","type-post","status-publish","format-standard","hentry","category-business","category-food","category-food-drink-industry","category-global-development","category-global-economy","category-india","category-international-trade","category-south-and-central-asia","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/3108"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45170"}],"version-history":[{"count":2,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45170\/revisions"}],"predecessor-version":[{"id":45212,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45170\/revisions\/45212"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}