{"id":41935,"date":"2022-02-24T10:00:07","date_gmt":"2022-02-24T01:00:07","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2022\/feb\/24\/bumzu-producer-behind-k-pops-biggest-stars-south-korea"},"modified":"2022-02-24T10:00:07","modified_gmt":"2022-02-24T01:00:07","slug":"from-tuna-fishing-to-teen-love-the-producer-behind-k-pops-biggest-stars","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=41935","title":{"rendered":"From tuna fishing to teen love: the producer behind K-pop\u2019s biggest stars"},"content":{"rendered":"<p>Bumzu is one of the most influential people in K-pop, helping shape South Korea\u2019s multibillion-dollar global music business<\/p>\n<p>When Jin from the superstar boyband BTS released Super Tuna \u2013 an upbeat song about his favourite pastime, fishing \u2013 it instantly went viral.<\/p>\n<p>The track, written to commemorate the star\u2019s birthday, has logged more than 53m YouTube <a href=\"https:\/\/www.youtube.com\/watch?v=cQA7VKSvXFM\">views<\/a> since December, and on TikTok the <a href=\"https:\/\/www.tiktok.com\/tag\/supertuna?lang=en\">#SuperTuna<\/a> hashtag has inspired a viral dance challenge.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2022\/feb\/24\/bumzu-producer-behind-k-pops-biggest-stars-south-korea\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bumzu is one of the most influential people in K-pop, helping shape South Korea\u2019s multibillion-dollar global music businessWhen Jin from the superstar boyband BTS released Super Tuna \u2013 an upbeat song about his favourite pastime, fishing \u2013 it instantly &#8230;<\/p>\n","protected":false},"author":2929,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[955,71,9,425,1032,222],"tags":[],"class_list":["post-41935","post","type-post","status-publish","format-standard","hentry","category-bts","category-culture","category-k-pop","category-music","category-pop-and-rock","category-south-korea"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/41935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2929"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41935"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/41935\/revisions"}],"predecessor-version":[{"id":41936,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/41935\/revisions\/41936"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}