{"id":33690,"date":"2021-07-04T05:00:02","date_gmt":"2021-07-03T20:00:02","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2021\/jul\/04\/a-real-slog-how-one-new-zealand-media-company-is-trying-to-make-trust-pay"},"modified":"2021-07-04T05:00:02","modified_gmt":"2021-07-03T20:00:02","slug":"a-real-slog-how-one-new-zealand-media-company-is-trying-to-make-trust-pay","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=33690","title":{"rendered":"\u2018A real slog\u2019: How one New Zealand media company is trying to make trust pay"},"content":{"rendered":"<p>Over the past year, one of New Zealand\u2019s news giants ditched Facebook, pivoted to \u2018trust\u2019 and gave shares to employees. Can it survive? <\/p>\n<p>The question of trust has dogged journalists for decades. \u201cA kind of confidence man,\u201d Janet Malcolm labels the journalist, in The Journalist and the Murderer, \u201cpreying on people\u2019s vanity, ignorance, or loneliness, gaining their trust and betraying them\u201d. That view seems to resonate with the public. Asked to rank their trusted professions, people rank journalism in the murky depths \u2013 beaten to the bottom only by politicians.<\/p>\n<p>For reporters who prefer to see themselves as truth-tellers, holding power to account, or at least providing a useful public service, that rankles. For others, trust becomes a point of fascination \u2013 the missing piece in the puzzle of how to make digital news pay for itself.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2021\/jul\/04\/a-real-slog-how-one-new-zealand-media-company-is-trying-to-make-trust-pay\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, one of New Zealand\u2019s news giants ditched Facebook, pivoted to \u2018trust\u2019 and gave shares to employees. Can it survive? The question of trust has dogged journalists for decades. \u201cA kind of confidence man,\u201d Janet Malcolm labels the journ&#8230;<\/p>\n","protected":false},"author":2134,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,238,56,42],"tags":[],"class_list":["post-33690","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-media","category-new-zealand","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/33690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/2134"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33690"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/33690\/revisions"}],"predecessor-version":[{"id":33691,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/33690\/revisions\/33691"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}