{"id":29533,"date":"2021-03-09T19:07:13","date_gmt":"2021-03-09T10:07:13","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2021\/mar\/09\/chinas-appetite-for-meat-fades-as-vegan-revolution-takes-hold"},"modified":"2021-03-09T19:07:13","modified_gmt":"2021-03-09T10:07:13","slug":"chinas-appetite-for-meat-fades-as-vegan-revolution-takes-hold","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=29533","title":{"rendered":"China\u2019s appetite for meat fades as vegan revolution takes hold"},"content":{"rendered":"<p>Concerns over carbon emissions and food crises are fuelling a move away from meat consumption as a symbol of wealth<\/p>\n<p>The window of a KFC in the eastern Chinese city of Hangzhou hosts the image of a familiar mound of golden nuggets. But this overflowing bucket sporting Colonel Sanders\u2019 smiling face is slightly different. The bucket is green and the nuggets within it are completely meat free.<\/p>\n<p>Over the last couple of years, after many years of rising meat consumption by China\u2019s expanding middle classes for whom eating pork every day was a luxurious sign of new financial comforts, the green shoots of a vegan meat revolution have begun to sprout. Although China still consumes <a href=\"https:\/\/stats.oecd.org\/viewhtml.aspx?QueryId=66511&amp;vh=0000&amp;vf=0&amp;l&amp;il=&amp;lang=en\">28% of the world\u2019s meat<\/a>, including <a href=\"https:\/\/time.com\/5580126\/china-swine-fever-pork-industry-spreading\/\">half of all pork<\/a>, and boasts a meat market valued at <a href=\"https:\/\/time.com\/5930095\/china-plant-based-meat\/\">$86bn<\/a> (\u00a362bn), plant-based meat substitutes are slowing carving out a place for themselves among a new generation of consumers increasingly alarmed by food crises such as coronavirus and African swine fever.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2021\/mar\/09\/chinas-appetite-for-meat-fades-as-vegan-revolution-takes-hold\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Concerns over carbon emissions and food crises are fuelling a move away from meat consumption as a symbol of wealthThe window of a KFC in the eastern Chinese city of Hangzhou hosts the image of a familiar mound of golden nuggets. But this overflowing b&#8230;<\/p>\n","protected":false},"author":1999,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,50,65,311,1761,42],"tags":[],"class_list":["post-29533","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-china","category-environment","category-food","category-meat-industry","category-world-news"],"aioseo_notices":[],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/29533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/1999"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29533"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/29533\/revisions"}],"predecessor-version":[{"id":29535,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/29533\/revisions\/29535"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}