{"id":28939,"date":"2021-02-26T10:15:02","date_gmt":"2021-02-26T01:15:02","guid":{"rendered":"https:\/\/www.theguardian.com\/world\/2021\/feb\/26\/words-matter-how-new-zealands-clear-messaging-helped-beat-covid"},"modified":"2021-02-26T10:15:02","modified_gmt":"2021-02-26T01:15:02","slug":"words-matter-how-new-zealands-clear-messaging-helped-beat-covid-2","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=28939","title":{"rendered":"Words matter: how New Zealand&#8217;s clear messaging helped beat Covid"},"content":{"rendered":"<p>One year on from the nation\u2019s first case of coronavirus, Aotearoa has largely eliminated the virus &#8211; communications played a key part in its success<\/p>\n<ul>\n<li><a href=\"https:\/\/www.theguardian.com\/world\/series\/coronavirus-live\/latest\">Coronavirus \u2013 latest updates<\/a><\/li>\n<li><a href=\"https:\/\/www.theguardian.com\/world\/coronavirus-outbreak\">See all our coronavirus coverage<\/a><\/li>\n<\/ul>\n<p>\u201cStay at home. Protect the NHS. Save lives.\u201d The catch cry of pandemic Britain under Boris Johnson, revived last month, might sound familiar to New Zealanders now enjoying their \u201cunstoppable summer\u201d.<\/p>\n<p>Johnson\u2019s three-part slogan <a href=\"https:\/\/www.telegraph.co.uk\/politics\/2020\/05\/01\/story-behind-stay-home-protect-nhs-save-lives\/\">reportedly<\/a> derived last March from a suggestion by Ben Guerin, a 25-year-old Kiwi who advised on the Conservatives\u2019 social media strategy. His attention had been caught by a phrase that was increasingly prevalent in Prime Minister Jacinda Ardern\u2019s messaging back home: \u201cStay at home, save lives.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2021\/feb\/26\/words-matter-how-new-zealands-clear-messaging-helped-beat-covid\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year on from the nation\u2019s first case of coronavirus, Aotearoa has largely eliminated the virus &#8211; communications played a key part in its successCoronavirus \u2013 latest updatesSee all our coronavirus coverage\u201cStay at home. Protect the NHS. Save lives.\u201d&#8230;<\/p>\n","protected":false},"author":1833,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[41,1066,914,56,299,42],"tags":[],"class_list":["post-28939","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-coronavirus","category-infectious-diseases","category-new-zealand","category-science","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/28939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/1833"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28939"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/28939\/revisions"}],"predecessor-version":[{"id":28941,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/28939\/revisions\/28941"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}