{"id":12568,"date":"2019-12-31T16:00:29","date_gmt":"2019-12-31T07:00:29","guid":{"rendered":"https:\/\/www.theguardian.com\/cities\/2019\/dec\/31\/india-primed-what-amazons-vast-new-hyderabad-campus-reveals-about-its-plans"},"modified":"2019-12-31T16:00:29","modified_gmt":"2019-12-31T07:00:29","slug":"india-primed-what-amazons-vast-new-hyderabad-campus-reveals-about-its-plans","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=12568","title":{"rendered":"India primed: what Amazon&#8217;s vast new Hyderabad campus reveals about its plans"},"content":{"rendered":"<p>Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market<\/p>\n<p>The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is \u201cDelivering smiles\u201d. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.<\/p>\n<p>Built on nine acres in this Indian city\u2019s financial district, it is Amazon\u2019s single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/cities\/2019\/dec\/31\/india-primed-what-amazons-vast-new-hyderabad-campus-reveals-about-its-plans\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence marketThe futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra bla&#8230;<\/p>\n","protected":false},"author":814,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[1025,217,1026,62,351,61,58,42],"tags":[],"class_list":["post-12568","post","type-post","status-publish","format-standard","hentry","category-amazon","category-cities","category-e-commerce","category-india","category-internet","category-south-and-central-asia","category-technology","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/814"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12568"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12568\/revisions"}],"predecessor-version":[{"id":12569,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12568\/revisions\/12569"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}