{"id":12132,"date":"2019-12-14T15:00:15","date_gmt":"2019-12-14T06:00:15","guid":{"rendered":"https:\/\/www.theguardian.com\/lifeandstyle\/2019\/dec\/14\/toy-story-hamleys-hopes-revamp-will-boost-its-fortunes"},"modified":"2019-12-14T15:00:15","modified_gmt":"2019-12-14T06:00:15","slug":"toy-story-hamleys-hopes-revamp-will-boost-its-fortunes","status":"publish","type":"post","link":"https:\/\/eastasianews.net\/wp\/?p=12132","title":{"rendered":"Toy story: Hamleys hopes revamp will boost its fortunes"},"content":{"rendered":"<p>Retailer plans US expansion and overhaul of Regent Street branch in battle to compete with key rivals <\/p>\n<p>Fake snow is falling and a hyperactive elf is hopping around on the pavement, geeing up the crowd pressed against the windows of Hamleys toy store, which is filled with a Christmas scene of sledding Beanie Babies.<\/p>\n<p>\u201cIt\u2019s an institution,\u201d says Tamara Maddrell, an Australian tourist trying to restrain her young sons, who each have \u00a325 to spend and are in ecstasy as the countdown to the store\u2019s opening begins. \u201cWe don\u2019t have anything like this in Melbourne.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2019\/dec\/14\/toy-story-hamleys-hopes-revamp-will-boost-its-fortunes\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailer plans US expansion and overhaul of Regent Street branch in battle to compete with key rivals Fake snow is falling and a hyperactive elf is hopping around on the pavement, geeing up the crowd pressed against the windows of Hamleys toy store, wh&#8230;<\/p>\n","protected":false},"author":779,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[6,62,78,215,335,61,996,52,42],"tags":[],"class_list":["post-12132","post","type-post","status-publish","format-standard","hentry","category-business","category-india","category-life-and-style","category-london","category-retail-industry","category-south-and-central-asia","category-toys","category-uk-news","category-world-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/779"}],"replies":[{"embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12132"}],"version-history":[{"count":1,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12132\/revisions"}],"predecessor-version":[{"id":12133,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/12132\/revisions\/12133"}],"wp:attachment":[{"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastasianews.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}